East Gippsland Marketing began a consumer competition at the end of November, aimed at the Melbourne market, to win a 6 day trip to East Gippsland. The competition has featured in 8 Leader Newspapers across South East Melbourne, with a readership of 489,000. Hertz car rentals and twelve local operators contributed to the competition, donating car rental, accommodation, dinner vouchers, food hampers, artwork and the use of leisure activities.
The competition will feature in the Summer edition Consumer Newsletter and is also set to go up on the Yahoo!7 Website in February, which will run as a month long promotion.
Entrants are directed to www.victoriaseast.com.au where they are to submit an entry to win the ‘Ultimate Getaway Package’. The best entry will be selected and notified in March 2012.