Due the success of the Great Alpine Roast in July this year, East Gippsland Marketing, alongside Destination Gippsland, are aiming to make next year’s Roast bigger and better. The invitation to ‘Host the Great Alpine Roast’ has been extended out to many more businesses in the High Country, due to the popularity of the event.
In conjunction with the hotels and restaurants that will be hosting the event over the four weeks, accommodation providers are encouraged to package up accommodation to suit visitors travelling to the region for the event. These accommodation packages will be promoted to Melbourne consumers giving them another reason to visit the Gippsland High Country.
Benefits to the operators who will be participating include an event listing on the Great Alpine Roast website, event listing on Visit Victoria’s ‘Inspired by Gippsland’ website, event feature on the Inspired by Gippsland Facebook page, free advertising in selected Food and Wine publications, media and television opportunities, and the development and distribution of over 10, 000 brochures to both local and outer region Information/Visitor Centres.