East Gippsland Marketing recently concluded its major promotional campaign in Melbourne with the distribution of more than 600,000 flyers outlining the benefits of living and working in East Gippsland.
In addition, outdoor billboards were placed in three key locations across Melbourne demonstrating that residents of East Gippsland can achieve a true work / life balance.
East Gippsland Marketing received 115 phone calls and emails from people who had received the brochure and were driven to learn more about the features on offer. More than 1,000 people also visited the ‘Live, Work, Invest’ website developed to support the campaign. The site included information on employment, schooling, housing and leisure activities.
The campaign was backed with television and print advertising in the greater Gippsland area, hoping to attract residents from areas across the wider region such as Traralgon and Warragul.
East Gippsland Marketing received funding support for the campaign from Regional Development Victoria, as well as contributions from East Gippsland Shire Council and the local business community as part of their role to market the East Gippsland region as the ideal place to visit, live, work and invest.
Businesses who wish to use the East Gippsland ‘Live, Work, Invest’ brochure for recruitment and promotional purposes, can contact East Gippsland Marketing to arrange copies